I'm excited to give a sneak peek of what the Numerify design team has been cooking up the last several months. Our mission has been to uncover the ultimate value that our business analytics can bring to IT organizations. Today, we're seeing our goal come to life in the product. The result is a design direction that has taken me on a deep dive in user research, an endeavor in product marketing, a plan for market differentiation, and of course core UX design. Take a look at the 3 new pillars of the Numerify product.
1. Tailored for you
The beauty of Numerify is its ability to offer value at all roles of an IT organization. Ranging from boardroom execs, to team managers, to individual contributors, our app has value to add. The platform's ability to correlate IT and Business Data opens the door for meaningful insights. In turn, we arm our users with the intelligence to make swift day-to-day decisions with sound judgement.
Beyond that, we discovered something more interesting. This feature is actually about transparency. Not the obvious mega message board, or some George Orwell 1984-esque feature that lets you see what others are working on. It's something more subtle. We simply want to give users access to information they've never had, giving everyone a unified view of what's really happening in IT. We believe that getting everyone on the same page is key to an enterprise IT department running like a well-oiled machine.
Our stance is that we give users more information they've previously imagined, but no more than they need. This manifests itself in a carefully crafted personalized landing page that leads to a repository of pertinent analyses.
2. Ask any question
After working in the analytics space for 4 years, I've developed a belief that curated analytics are the future. Loads of data are great, but it's up to us designers to show a business user what the heck to do with it. This is my core ethos that serves as my motivation for sophisticated simplicity.
After working with wonderful design partners such as Netflix, Intuit, and REI, I've came to a realization. Cookie cutter dashboards won't always cut it. Companies are unique. Moments arise when they have to uncover insights that are specific to them. To be the best one-stop shop analytics provider, Numerify has to fulfill this need.
Enter "Ask any question". This feature gives users a mechanism to dive deeper once Numerify curated content simply isn't enough. It's tough to admit we don't have all the answers, but it's a beautiful thing to offer a tool with infinite possibilities.
3. Learn from the industry
The most powerful of the 3 pillars, I see this feature as the champion driver for companies to deploy Numerify analytics. This trademark element of our product is the love child of two beautiful realizations.
- IT is being forced to change, and fast. If they don't, they'll lose their jobs. They're facing a digital revolution, where every business is becoming a software business. Whether they manufacture living room sofas or sell allergy medicine, companies are pressured to be very good at building and deploying software. Consequently, they have to learn at an exponential rate.
- Our customers are brilliant and they like to share. Ever since we've given organizations a mechanism to engage in the analytics design process themselves, they've created some remarkable analyses that are very useful to their peers throughout the industry.
This led us to the "learn from the industry" concept. A productized instrument that allows customers to leverage analytics templates from outside organizations and integrate their own data. Now our customers are solving problems at an accelerated rate, and it's quite delightful to watch them smile as they do it.