I build extraordinary design teams and ship industry-leading product experiences that connect people and businesses.

I lead design across Instagram Reels and Threads monetization — driving both from the start, scaling Reels into a multi-billion dollar business and establishing monetization on Threads. I set product vision that scales into durable systems that drive high-impact business outcomes. Previously, I helped build Instagram Stories into a high-performing business.

Previously

Since 2018, I’ve stood-up new design investments across Instagram Feed, Explore, IGTV, and shopping. I've built numerous teams and programs across Instagram Design, currently driving Instagram Design Orientation. Earlier, designed Ampersand, a social reading app, that was acquihired by Facebook in 2018, and was a founding designer at Numerify, scaling from seed to Series D.